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Sports

Branding

July 2022

Florida, Uruguay

We developed a logo for the Department of Sports and Physical Activity, a product of the Departmental Government's logo and a deeply meaningful one.

We conducted a brief study of the sports world in the department of Florida. We explored what is practiced, what is taught, what is worshipped, what is competed in, and what is idolized. We explored a wide variety of sports, not just soccer, volleyball, and basketball, which the Department supports and/or sponsors, but also those taught at its facilities (Campeones Olímpicos Stadium, 10 de Julio Stadium, and various venues within the department).

The diversity of sports is such that the design work can be based on the universe of the Olympic Games. We combined the Department's logo, the concept of movement, and the Olympic rings, and arrived at this result.

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