Santiago Vázquez

A fictitious public signage project, part of the Visual Communication Design Workshop 4, part of the Bachelor's program of the same name.

The project consisted of enhancing Santiago Vázquez, the only town in the department of Montevideo, by highlighting its tourist and cultural attractions and organizing pedestrian flow in a town that connects the capital with the entire western metropolitan area.

Use materials that require little or no maintenance, are resistant to weather and vandalism. Verified information on wetlands, sport fishing, and history will be needed.

"Resistance in a diverse space." The resistance to a place that "has frozen in time" but offers a variety of recreational activities in a small space. The traffic flow it has, as it is crossed by National Route 1, ensures a constant flow of people, thus inviting visitors to explore the place. This project aims to represent a signage system that integrates the characteristics of the site and a tourist experience.

The result was a project divided into three color-coded categories: magenta for tourist activities, green for essential services, and cyan for public transportation services.

The project was carried out in collaboration with designers Daniela Rognone and Jessy Brandi, led by Beatriz Liebner.